Artikel
Newspaper column readers' gender bias : perceived interest and credibility
Verfasst von:
White, H. Allen
in:
Columbia:
1991
,
709 - 718 S.
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| Einrichtung: | Ariadne | Wien |
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| Verfasst von: | White, H. Allen |
| In: | |
| Jahr: | 1991 |
| Sprache: | Englisch |
| Beschreibung: | |
| This article reports results of an experiment designed to test effects of gender on perceived credibility of a newspaper columnist and on subjects' interest in a newspaper colunist's writing. Quantitative methods - factor analysis and analysis of variance - enabled the authors to draw these conclusions: gender does affect the perceived interest level of newspaper columns, with males preferring columns written by men and females preferring columns written by women; gender did not have an effect on columnist credibility. | |
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